The affiliate marketing version of pay-per-click advertising (ppc), takes the ppc ad and combines it with an affiliate link. The affiliate partner does not need a website, but he directly links the customer to the 3rd party merchant. If a click from the ppc ad to the merchant's site converts to a sale, the affiliate gains a commission, just as if the click came from an affiliate's website.

Affiliate advertising on ppc search engines is an effective variant of affiliate marketing. With Google AdWords, targeted marketing is possible and well-written ads equipped with the right keywords can bring in big bucks. All the affiliate has to do is to figure out which keywords are affordable to promote. And that's where secret to success is. Affiliate marketing via PPC on Google AdWords or via Microsoft Advertising can be very lucrative. It sounds easy to do but to break into this field a new affiliate needs patience, knowledge and funds. Everyone can buy the expensive and obvious keywords to promote products but when it comes to affiliate success via PPC advertising, the inexperienced marketing folks are being weeded out or are left with big holes in their pockets. Finding the right combination of keywords, target group, ad copy is the critical piece of the puzzle. 

Galia Internet Ventures has designed, launched and managed numerous large scale pay-per-click bidding campaigns on Google AdWords and other search engines with tens of thousands, and maybe hundreds of thousands, search terms and keywords. Our company has a proven track record in using the medium to generate business for its merchants. 

Google AdWords

Microsoft Advertising